I met with some our local radio djs yesterday. They just picked up my song "Amazing God" thru CRW. That was really cool cause they turned me down the first time I walked in with my CD. I'm the first local artist that they played ever, so that was very humbling for me. I say all of this cause they looked at all the CRW Promotions and indieheaven.com stuff and they found a lot of credibility in those channels. I'll keep you posted in all that happens. blessings my friend. Gabriel
Check out an interview Indieheaven president Keith Mohr conducted with CRW president Dave Koch.
There has never been a BETTER TIME for independent Christian artists to get their music aired on Christian radio stations! Why? Labels are not sending new music to stations like they used to, there are fewer new artists, and far fewer new releases from established artists. THE DOOR IS OPEN! Also, CRW (Christian Radio Weekly) has been working hard the past few years developing relationships with Christian Radio. Last year, they started the IAA- Independent Artist Chart which is now regarded as a reputable barometer of new music from indie artists.
CRW is a credible and professional way to get your music on radio stations across the USA! You can now have your Indie single aired on CRW's hundreds of Indie Reporter radio stations and also chart on CRW's IAA Indie Chart. It is a great first step to reaching more people with your music and message!
Here is more info about CRW and their services to Independent Christian artists!
CRW provides full representation of radio singles through CRW Platinum Gold Radio Promotions.
To see the CRW Platinum Gold Radio Promotions flyer and price sheet, Click HERE.
To view a sample issue of CRW and their charts, Click HERE.
CRW publishes 260 issues per year with 52 charts per year each week in five formats AC, CHR, INSPO, ROCK and INDIE. Besides providing charts, CRW is now serving Independent artist radio singles through a brand new CRW IAA Chart and CRW Platinum Gold Radio Promotions.
CRW Platinum Gold Radio Promotion's first radio single for The Sonflowerz, "My Adoration" is at #3 on the CRW INSPO chart, up from #7 a week ago. It's the HOT PICK of the Week on ALL ACCESS.com, R&R's MOST ADDED INSPO single this week (second week in a row) and at #11 on the R&R INSPO chart. Click Click HERE to view the R&R Chart.
CRW cleared over 120 independent stations for this single, including American Family Radio network's 145 affiliates and FLR's 17 stations making our total station count at 282. While this single is obviously a huge success for The Sonflowerz, we're also seeing airplay success from every artist we're representing including, Sarah MacIntosh, former lead singer with The Chasing Furies (Sparrow Records); Bread of Stone, One Friday, Mission Six, Matt Brouwer, The Sonflowerz, a local sister girl band from Colorado Springs and winners of the 2007 GMA Academy Group of the Year and other upcoming Indie artists.
Read below some of the recent successes of CRW Platinum Gold Radio Promotions.
* Sarah MacIntosh - "More Than Hands" - 104 Total Stations Currently Spinning (after 3 months), #1 on CRW IAA Chart for 5 Weeks in a Row (now at #3)
* Bread of Stone - "Letting Go" - 86 Total Stations Currently Spinning (after 3 months), Currently at #1 on CRW Chart for 3rd Week in a Row.
* The Sonflowerz - "Edge of My Seat" - 114 Total Stations Currently Spinning (after 2 months), #1 on CRW IAA Chart for 4 Weeks in a Row.
* The Sonflowerz - "My Adoration" - 282 Total Stations Currently Spinning (after 2 months), #4 on CRW INSPO Chart, up from #7 last week.
The strategy at the CRW Silver, Gold and Platinum Plans is a 3-Stage approach for your single.
* Stage 1 - CRW IAA Chart * Stage 2 - Non-Reporter Music Stations across the U.S. * Stage 3 - CRW and R&R Reporter Stations
CRW gains success at stage #1 and then they launch the next stage while promoting the success the single received in the previous stage(s). This strategy establishes credibility and airplay momentum for that single.
CRW Platinum Gold Radio Promotions is very different than the services and fees of a traditional radio promoter. The going industry rate for a traditional radio promoter to work one (1) single is typically $1,000 per month with a minimum 3 months of promotion for that single ($3,000 total).
That fee may not include anything else, no advertising, no distribution of the single, no postage or mailing services to ship your CD to stations, no editorial or artist coverage in magazines, no testing of your music on which single to release first, etc. Anything else the artist needs or wants to do is typically a separate added expense. An artist could easily spend an additional $1,000+ on top of the $3,000 promoter fee to distribute and advertise their single.
By contrast, CRW Platinum Gold Radio Promotions services and pricing INCLUDES EVERYTHING, plus CRW provides four (4) months of promotion instead of the industry standard 3 months! The CRW Platinum Gold Radio Promotions Service includes distribution of a single through 4 sources that CRW provides; CRW S-Disc®, CRW S-Play®, CRW SongPrep, and direct mailing of the single to over 1,000 Christian stations, including CRW and R&R reporter stations and key non-reporter music stations across the U.S.
CRW also includes a comprehensive ADVERTISING and EDITORIAL campaign in CRW, with all graphic design provided by CRW.
Under the CRW Gold Plan level, they provide an exclusive CRW SongPrep® EPK website for your single as well. CRW completed CRW SongPrep® sites recently for Shane & Shane, Natalie Grant and Michael English. Click HERE to see a sample of CRW SongPrep®.
CRW Platinum Gold Radio Promotions Service provides up to twenty (20) comprehensive marketing, advertising and distribution services for your single at less cost than what an independent promoter will charge for phone calls and emails.
But the best part of CRW Platinum Gold Radio Promotions is that they are paid on results, not attempts. You'll receive airplay or you only pay the "base" price.
What is the base price? Take $1,000 OFF the Silver, Gold or Platinum fees listed at the bottom of our rate sheet. That is our base price. So, for example, at the SILVER PLAN ($2,500), you take $1,000 off of the $2,500 and that makes your "base" price $1,500. This is the payment you pay up front to get started. We reserve the balance of $1,000 under a PER STATION clearance fee strategy. Westar Media Group has been doing this business model for over 13 years and our customers value the results and performance we provide. (Indieheaven Members can take 10% OFF the final Base Price!)
Our PER STATION fee is $30. For example, if we clear 10 stations for your single, your fee (in addition to the base price) is $300 (10 stations X $30 = $300) which would be in addition to the "base" price. We have a cap of $1,000 to protect your single from runaway success. Bottom line, the most you will pay is what is listed as the total for that plan. CRW understands that this approach is a winning business model for your single. We're putting the artist's best interest as our priority. We are paid on results, not phone calls and emails. Our success is your success.
CRW is also providing PR (Public Relations) services for Indie artists. To view a sample press release, Click HERE. If you are interested in this added service, please let us know. We are here to serve you!
Today's Christian Music 3:00 Radio Feature
Lastly, this is a brand new feature CRW is offering exclusively to the artists represented by CRW Platinum Gold Radio Promotions (we just signed this agreement with Salem Broadcasting). It's a NEW 3:00 MUSIC SPOTLIGHT on Today's Christian Music network airing on 120 stations. This will air Saturday evenings at 10pm each week. We'll feature one artist per week. There is an added cost for this ($500), but is inclusive with the GOLD and PLATINUM plans (which also include the CRW SongPrep® EPK).
Also, if you are NOT a member of Indieheaven, we will provide a YEAR of membership (a $240 value) INCLUDED if you purchase the Silver Level Plan! if you are already an Indieheaven member, take 10% off the already discounted price!
I hope this information is helpful and shows you about the new world of radio airplay that CRW is building for Indie artists. Let me know if you are interested or if you have any further questions. Email me at: info@indieheaven.com, or call my cell at 615-594-0426. This is going to be an exciting new era for Christian Indie artists!
Keep up the excellent faith-work!
Keith Mohr
President
Indieheaven